is one plus one equals to two?

Source: One Plus company website

Last month, Chinese tech company Oneplus released their first mobile phone called “YiJia (OnePlus One)”. Not just in China, they also release at Europe and North America. The new phone offers surprisingly great deals for international buyers. In Europe, just €269 for the 16 GB version (€299 for 64 GB), £229 for the 16 GB version (£269 for 64 GB) in UK. However, in USA, the 16 GB only $299 (around €219) and 64 GB only $349 (around €255).

OnePlus One bring new watchword “2014 FLAGSHIP KILLER”. How to become a flagship killer in 2014? If we compare with other tech company, like Xiaomi, Oppo and Smartisan, etc. The recently research shows OnePlus is the Oppo subcompany and the main shareholder is Oppo. Based on the Oppo already opened the international market outside of Mainland of China, OnePlus may not successful become another popular company. However, OnePlus is focus on the international market, they put most of advertising on the international market.

If we compared with Google Nexus 5, OnePlus One is much cheaper than Nexus 5 ($349 for 16 GB, $399 for 32 GB). If the tech company want to make a success business on customer market, they need to focus on three different area. First of all, system configuration. Second, design and craft. Third, operating system and software. All of three areas can be summarize to user experience.

The OnePlus One will arrive to the US and Canada, as well as to the UK, Austria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, and Taiwan.