Captions from The Elements of Style
- 15 Put statements in positive form.
… Consciously or unconsciously, the reader is dissatisfied with being told only what is not; the reader wishes to be told what is.
- 16 Use definite, specific, concrete language.
… If those who have studied the art of writing are in accord on any one point, it is this: the surest way to arouse and hold the reader’s attention is by being specific, definite, and concrete.
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