1.Choose a Design Challenge
-Collect Thoughts
-Review What You Already Know
-Define What You Don't Know
-Review Constraints or Barriers
2.Plan Your Research Methods
A.Learn from people
-Define Your Audience
-Care about the extremes people not only the mainstreams
-Where/How much time/How/What activity will be done during the interview
-Trusted Atmosphere
-Interviewee's environment,important quotes and taking photos
B.Learn from experts
-Experts' suggestions
-Make the plan flexible
-Secondary Research
C.Immerse yourself in context
-Plan your observations
-Got what you see
-Write it down
D.Analogous inspiration
-Brainstorm analogous experiences
-Don't worry about wasting time
3.Build Your Interview Guide
-Identify objectives:Why/How/Who
-Tell useful and inspiring feedback
-Organize your questions:open and deep
-Share early ideas and concepts before conversation
-Comfirm your plan
-Different roles have different assignments
4.Additional Research Methods
-Participants' diaries
-Photo
-Journey or map
-Card Sorts
5.Capture Your Learnings
-Share your impressions
-Illustrate new ideas
####Case Study:Vroom
Children’s readiness for kindergarten (and life beyond) hinges on positive engagement with their parents and caregivers during the rst ve years of their lives.
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